Views: 0 Author: Site Editor Publish Time: 2024-11-18 Origin: Site
Fotile 2024 Happiness Insight Conference is becoming a "watershed" in the era of transformation and transformation of China's kitchen appliance industry.
The stunning debut of the high-end full-scene kitchen appliance Hidden series, the release of the world's first AI healthy cooking system Healthy CookingGPT, and the launch of the world's new generation of high-end fully embedded refrigerators, released Fotile's in-depth thinking and new guidance for the upward breakthrough of China's kitchen appliance industry, as well as the new definition and continuous subversion of China's kitchen space, function and value.
In the view of the home appliance circle, Fotile has released two industrial signals from the industry through a series of actions: first, the future development of kitchen appliances and the industry should be based on the "three-in-one" breakthrough of hardware products, software systems and package solutions. Second, the creation and development of kitchen space should not only be the integration and integration of cabinet and electrical equipment centered on kitchen appliances, but also the exploration of user-centered cooking equipment, the embedding of space and cooking experience, and the opening of quality.
As a new social center of Chinese families, the kitchen is playing more new functions and responsibilities with the younger generation of mainstream consumer groups: with food as the origin, the kitchen is not only a platform for the whole family to upgrade their healthy cooking quality life, but also a happy bond between family, community and society. This also means that in the future, kitchen appliance companies should not only be satisfied with "equipment manufacturers", but also "space creators" and "life pioneers".
In the end, because of Fotile refrigerators, the world's first AI healthy cooking system Healthy CookingGPT, and because of the high-end full-scene kitchen appliance Ruiyin series, Chinese kitchens will set off a round of renewal and redecoration consumption boom with the theme of "quality and high-end" in the next 3 to 5 years!
In the past five years, the kitchen appliance industry, which is rooted in Fotile, has been under pressure for the development and transformation of many enterprises due to the regulation and turbulence of the real estate industry, which is highly related to the external real estate industry.
As a result, the kitchen appliance market has entered the stock competition from incremental competition, and professional kitchen appliances such as range hoods, gas stoves, integrated stoves, dishwashers, and micro-steaming and baking have fallen, or the growth rate has slowed down, or the growth has been weak, and the development of the entire industry and the trend of the market have fallen into a period of turbulent adjustment; Traditional appliances such as refrigerators have entered the kitchen one after another, trying to integrate other kitchen appliances and redefine the new order of kitchen appliances and other equipment and kitchen space and cooking ecology with the dominant position of "food storage".
Focusing on the development of the kitchen appliance industry, the "ceiling", as well as the growth of the kitchen appliance market, the current well-known reason is that the market is maturing and the demand tends to be weak. However, in the view of the home appliance circle, the biggest crux of the development of the kitchen appliance industry and the growth of enterprises is that the external market environment and user needs have changed dramatically, and enterprises have failed to find a new balance from it.
When more and more users buy kitchen appliances, they are pursuing a "smart, healthy, convenient and comfortable" cooking experience and healthy food. This means that whether it is a range hood, a gas stove, or a dishwasher, a steaming and baking machine, etc., it is impossible to independently meet the needs of users, let alone provide surprises beyond users. At the same time, after more than 30 years of rapid development and popularization, many Chinese family kitchens have completed the popularization of "from scratch" and the upgrade of "from there to excellent".
The development and growth of single kitchen appliances and cabinet products have shown a "phased" weak trend. At the same time, users' love for "cooking at home" and the pursuit of "healthy and nutritious" food are endless. So, how to find a new breakthrough between the sluggish growth of hardware products and the continuous upgrading needs of users?
Deeply cultivating the kitchen space and anchoring the needs of users, the home appliance circle has seen that an era of "inflection point" belonging to China's kitchen appliance industry has quietly arrived. First, with the application of AI technology, there is still some room for upward breakthrough in the hardware technology and functional innovation of kitchen appliances; Second, there is great possibility for the emergence of cloud computing, big data, and intelligence, the operating system and intelligent cooking platform that connect all kitchen appliances, as well as the creation of content and ecology such as massive food menus. The third is the embedding and hiding of the integration of kitchen appliances and cabinets, as well as the design of kitchen space art and aesthetics. This will not only bring more business opportunities to kitchen appliance companies, but also further open up the boundaries and horizons of kitchen appliances and kitchens.
In recent years, the kitchen of Chinese families is undergoing "earth-shaking" changes in terms of function, value, positioning, as well as a sense of technology, fashion and artistry.
First, the function of the kitchen is being reconstructed, based on the health, nutrition and convenience of eating, users have begun to pursue "tailor-made" cooking solutions and smart and intelligent cooking tools, and the personalized needs of different families have become the key point; Second, kitchen appliances and cabinets are no longer independent individuals, especially under the trend of open kitchens pursued by many families, the kitchen, as the new center of the family, must have both "art and design, comfort and aesthetics".
This requires the participants of the kitchen space to have the comprehensive competitiveness of "both soft and hard, system force, and full-scene package landing". The primary factor is that "hardware products should have a sense of science and technology and differentiation", the secondary factor is "the healthy cooking system should be personalized and actively served", and the second is that "the system solution integrating hardware and software can be quickly implemented and actively served".
Fotile Global New Generation of High-end Fully Embedded Refrigerators, with two major scientific and technological achievements, a new fully embedded design and a new preservation technology, not only creates a new benchmark for technology and art of global high-end fully embedded refrigerators, but also gives refrigerators a new value and function in the kitchen space:
By balancing the three elements of "full embeddedness, volume, and heat preservation" of the refrigerator, the refrigerator returns from the traditional major appliances to the new identity of the kitchen appliance category, creating a new model suitable for China's kitchen and home life. The cabinet door is directly connected with the refrigerator door to realize the integration of the cabinet door; Press the switch without installing a handle, and it can self-close when you let go; Under the premise of 575mm thickness and 900mm width, a single 508L super large volume is realized; This series of innovations not only makes the refrigerator perfectly embedded with the cabinet, but also makes the refrigerator enrich the connotation and value of the cabinet.
In terms of the core preservation function of refrigerators, Fotile cooperated with Shanghai Ocean University to refer to the ocean-going scientific research MAP fresh-keeping technology, and was the first in the world to apply ocean-grade nitrogen preservation technology to household refrigerators, promoting the leap of refrigerator fresh-keeping technology from zero-degree preservation, vacuum preservation, to nitrogen preservation.
The launch of the new generation of refrigerators not only proves once again Fotile's original strength in hardware technology and art in the kitchen appliance category, but more importantly, it promotes the function and value of refrigerators in the kitchen space to further improve, and becomes the "center" of healthy cooking and nutritious cuisine. However, from the perspective of the home appliance industry, the launch of the world's first AI healthy cooking system, Healthy CookingGPT, once again proves to the world that Fotile is focusing on the continuous exploration of "air, water, food" and other fields, and its scientific and technological innovation capabilities are showing a new borderless breakthrough and release.
Based on the proprietary in-depth algorithm and tens of millions of dietary health knowledge base, Healthy CookingGPT empowers kitchen appliances with more capabilities: healthy diet consultants and star chefs for the whole family can solve the cooking problems of "healthy, delicious and easy to do" in one fell swoop, bringing all families and users the wisdom experience of "knowing your health and being able to say and do".
According to the user's physical condition, energy consumption and taste preferences, especially special groups such as children and the elderly, allergic foods, physical constitution and other special factors, the refined meal plan is customized. Fotile has also partnered with well-known maternity hospitals in China to develop and launch the world's first healthy diet app designed for pregnant women. With the synergy of data, algorithms, and hardware, Healthy CookingGPT can not only provide "thousands of people" dietary suggestions, but also solve the problem of "can't do it and can't do it well" through the intelligent cooking system, so that young people can directly turn into cooking experts and use technology to promote the popularization of healthy lifestyles.
The launch of the high-end full-scene kitchen appliance Ruiyin series can be said to be "born at the right time". In the process of the development of kitchen life towards specialization, data and scenario, the future kitchen is not just a place for "intelligent cooking". Through insight into the diversity and complexity of Chinese kitchens, the Ruiyin series integrates the latest technology and design, optimizes product design and functional layout, and comprehensively connects refrigerators, dishwashers, water purifiers and range hoods, gas stoves, steaming and baking machines, disinfection cabinets and many other categories, providing users with one-stop high-end kitchen solutions covering the whole link of "cooking, washing and storage".
In terms of appearance, the overall color follows the iconic color of Fotile Shadow Gray, and in terms of form, all products are hidden in the kitchen and living environment in the form of embedding, and the whole system of human body sensing design is adopted in terms of function, and finally through the application of the blanking thinking in architectural design to the kitchen design, the Fotile Ruiyin series through the seamless, invisible, and unbounded design policy, so that the kitchen and living space form a new family center of "the obvious is beautiful, the hidden is harmonious, and the use is strong".
By making hardware products harder, software systems smarter, and "high-end full-scene kitchen solutions become more beautiful", Fotile's series of measures not only clarified the direction and path for the development of kitchen space and kitchen appliance industry, but also because of the comprehensive implementation of single products, sets and full-scene solutions, especially the help of healthy cooking systems, the kitchen renewal tide of Chinese families has detonated in advance!
