Views: 0 Author: Site Editor Publish Time: 2024-11-12 Origin: Site
As the world's largest manufacturer of household appliances, China's output of small household appliances accounts for 60%-70% of the world's household appliance productivity. With the expansion and development of cross-border e-commerce channels, domestic small household appliances are undergoing a reshaping from "white label" to "brand", and more and more domestic small household appliance brands have succeeded in the international market and become leaders in overseas markets.
With the increase of global consumer demand and the continuous upgrading of small household appliances, small household appliances have quickly become the new favorite of the home appliance market due to their advantages of being small, installation-free and affordable. The development status of cross-border e-commerce of small household appliances has shown a strong growth momentum, becoming an important export category of cross-border e-commerce, and its share in the global market is doubling
Small household appliances have become the new favorite of consumers because of their small size, high appearance, convenient use, and affordable price. With the improvement of consumer demand and the iterative upgrading of products, the small household appliance market has become a rookie in the home appliance track. According to Statista's data forecast, the global small household appliance market will reach $254.3 billion in 2024 and is expected to reach $305 billion by 2028, showing the broad prospects and continuous growth trend of the small household appliances market.
(1) Personal care small household appliances: personal care small household appliances have recently blown a lot of wind in the cross-border e-commerce sector, with small size, large consumption niche, and relatively higher customer unit price, which is a category that many sellers can't avoid when selecting products. Personal care small household appliances can be divided into grooming products including shavers, hair removal devices, etc.; facial beauty products including facial cleansing devices, radiofrequency devices, etc.; oral care products including oral irrigators, electric toothbrushes, etc.; There are five sub-sections including hair care products such as hair dryers, curling irons, and other personal care appliances. According to the data, it is expected that by 2025, the retail sales scale (RSP) of small personal care appliances in the global market will reach about 31.86 billion US dollars.
(2) Small kitchen appliances: The extension of home time and the substantial improvement of consumers' living standards have made small kitchen appliances a new "seed player" in the category of small household appliances. Including bread machine, coffee machine, coffee bean grinder, deep fryer, electric grill, electric steamer, freestanding cooker, kettle, rice cooker, slow cooker and other small kitchen appliances. It is estimated that by 2025, the retail sales scale (RSP) of small kitchen appliances will reach about 37.936 billion US dollars.
(3) Small air treatment appliances: Air treatment small household appliances mainly include dehumidifiers, humidifiers, air purifiers and refrigeration equipment. It is estimated that by 2025, the global retail sales (RSP) of small air treatment appliances will reach about $128 billion.
(4) Small household appliances of food preparation (processing) equipment: juicers, mixers, electric egg beaters and sparkling water machines that have recently caught fire all belong to food preparation (processing) equipment. With the increasing market interest in this type of product, statistics show that by 2025, the global retail sales (RSP) of food preparation (handling) equipment will reach about 19.8 billion US dollars.
（5) Small household appliances for vacuum cleaning: Conventional vacuum cleaners such as horizontal vacuum cleaners, handheld vacuum cleaners, push rod vacuum cleaners, and sweeping robots have been in the limelight in the small household appliance market in recent years. According to statistics, with a compound annual growth rate (2006-2025) of 1.5%, the retail sales of small household appliances for vacuum cleaning will reach about $27.2 billion by 2025.
(6) Ironing small household appliances: Compared with small kitchen appliances and personal care appliances, the market size of ironing small household appliances, including garment steamers and irons, is small, and its market size is expected to reach about 5.952 billion US dollars by 2025.
(1) Research the access requirements of the target market: Different countries and regions have different access requirements and standards for imported small household appliances, including product certification, technical specifications, safety specifications, electromagnetic compatibility, energy efficiency labels, etc. Exporters need to study the specific requirements of the target market in depth to ensure that the products comply with the relevant regulations and avoid unnecessary economic losses.
(2) Product quality and innovation: The key to the foothold of small household appliances in the international market lies in the improvement of product quality and innovation ability.
(3) Risk of chemical hazards: If the components or materials used in portable small household appliances are improper, they may cause harm to human health and the natural environment. For example, the solder joints of printed circuit boards, battery connectors, or USB cables of products such as mini fans and desktop fans may contain excessive amounts of harmful components such as lead and cadmium, and do not comply with the European Union's RoHS directive.
(4) Safety compliance: Small household appliances may have the risk of battery overheating, and manufacturers should ensure that the product has an effective overheating protection mechanism to avoid using batteries that are not up to standard.
(5) Establish a sound sales channel and after-sales service system: In the foreign trade market, it is very important to establish a sound sales channel and after-sales service system. By establishing cooperative relations with foreign distributors, expand sales channels and improve product exposure and popularity.
(6) Comply with international standards and certifications: Small household appliances exported to different countries and regions need to meet local certification requirements, such as CE certification (EU), FCC certification and UL certification (USA), NOM certification (Mexico), etc. Companies should understand and comply with these certification requirements to ensure that their products can enter the target market smoothly.
At present, more and more sellers are setting their sights on the overseas market of small household appliances. As smart health and multi-functional small household appliances have gradually become a new consumer trend, the global small household appliances market has shown broad prospects. For sellers who haven't set foot in this space yet, this is an opportunity to think deeply. However, to succeed in this market, product quality and R&D innovation are key factors. In short, small household appliances going overseas has become a golden track for domestic brands, and the future development potential is huge.
