“ The smart home market is expanding at an alarming rate. From smart speakers to smart light bulbs, from security monitoring to automated curtains, smart home products are becoming more and more diverse and powerful. Global smart home device shipments are expected to double in 2024. ”

   1. Young people value entertainment   

      and social functions the most    

10 years ago, domestic and foreign Internet giants have entered the smart home industry, Google, Apple, Amazon and other Internet giants have built their own smart home ecosystem, to the platform attributes to cut into the market.

In recent years, not only Internet giants, but also a large number of technology companies, consumer electronics companies, and traditional home appliance companies have also transformed to smart homes, in order to lead the era of smart life. The general environment has also given birth to a large number of start-ups, and market innovation has formed a snowball effect.

According to the "2024 Global Smart Home Market In-Depth Research Report", in 2023, global smart home device shipments have reached billions of units, and this number is expected to double by 2024.

Technology is the core force driving the development of the smart home market. With the popularization of WiFi 6 technology, the connection speed and stability of smart home devices have been significantly improved. The addition of AI makes smart home products more intelligent, able to learn users' habits, and provide more personalized services.

The smart home market is constantly being segmented to meet the needs of different groups. Younger users are more inclined to choose smart home products with entertainment and social functions, while older users are more concerned about health monitoring and safety protection. With the improvement of environmental awareness, energy-saving smart home products are becoming more and more popular in the market.

   2. Smart home items are 

       currently mainstream   

At present, less than 20% of households in the world have smart home products, and the overall penetration rate is at a low level. In the short to medium term, this proportion will continue to increase. It is expected that the penetration rate is expected to exceed 20% in 2025 and further increase to nearly 30% in 2 to 3 years.

Most of the families who have used smart home products are still in the 1.0 primary level based on smart products. The main features are: manual control, remote control of a single smart home appliance product using WiFi, Bluetooth and other wireless communication technologies, forming a connection between the smart home appliance product and the user's mobile phone;

A small number of iterative families began to use the intelligent interconnection of the 2.0 stage to control multiple smart products in a scenario-based manner, and realize the interconnection of multiple devices by controlling and interacting with multiple smart home appliances with the same control system. Because there is the possibility of preset scenes, it realizes convenient life to a certain extent;

A very small number of new homes have begun to use the comprehensive intelligence of the 3.0 stage, which is characterized by non-inductive interaction empowered by artificial intelligence, controlled by the intelligent center, relying on deep learning, interactive language, image understanding and other technologies to actively gain insight into user needs, automatically deploy the whole house, and greatly improve the convenience of life.

    3. The system is incompatible and    

   other reasons are difficult to popularize   

While many families expect smart home products to optimize their daily life experience, they also encounter many difficulties.

"Xiao Ai" can't control the device of "Tmall Elf","Tmall Elf" is unmoved by the command of "Xiaodu Xiaodu"...... The incompatible system restricts the range of brands consumers can choose, affecting the wide penetration of smart home products; At the same time, some devices have problems such as slow response speed and disconnection, which directly affect the smart home experience.

"The curtain companion installed with automatic opening and closing curtains only knew that it was not a Bluetooth connection, and it was done, and if you want intelligent control, you also need to join the gateway, but what is the 'gateway'?" Similar questions are often seen in the comment section of product sales pages and social platforms. Some smart home products have certain learning costs in terms of installation, access, and use, which hinders the large-scale popularization of products. In addition, people's concerns about cybersecurity, data privacy, etc. are also important concerns about whether to use smart home devices.

Therefore, breaking the compatibility barrier and accelerating the ecological integration is the general trend of the smart home industry.

   4. The era of comprehensive 

       intelligence is coming   

When I get home at night, the intelligent control system senses that someone is coming, and music starts playing in the room; At the same time, the curtains are closed, the lights are on, the brightness and color temperature are adjusted to a comfortable state, the room is surrounded by soft light, the air conditioner is turned on and automatically adjusted to the appropriate temperature, and there is no sense of entering the comfortable space.

In the past, due to the technical level and equipment incompatibility, most of the smart home products were independently controlled, and they needed to be controlled separately when used, which was inconvenient. Now, multi-device linkage control can be realized, and the smart home is no longer a simple stack of devices, but a holistic intelligent ecosystem that makes the above scenarios a reality.

In addition, due to the high cost of technology and the complexity of device configuration, people still mainly rely on preset basic functions when using smart home products. Now, many smart home systems have supported users to deeply customize life scene modes, such as waking up mode, leaving home mode, home mode, movie viewing mode, etc., to achieve home switching without interaction. Take the customised "wake-up mode" as an example, where the curtains open slowly every morning when the alarm goes off, allowing natural light to help you wake up from sleep. Smart speakers start broadcasting music or morning news that interests you, and coffee machines start brewing coffee of your favorite flavor.