Home appliance service free and customized to user needs

Services, together with products, will become home appliance manufacturers to compete for a new round of the era cycle, as well as for the next generation of mainstream consumer groups. If the product is the tool to attract the user's eye, then the service is the link to capture the user's heart.

The trend of free home appliance services is becoming more and more "scary" in the internal competition of first-tier markets in recent years.

From air conditioners, refrigerators and other electrical products of the whole machine or core parts of the 10-year free repair service, to small household appliances and some of the perennial introduction of the "365 days only change not repair" service policy, originally as a tool and means of manufacturers to make money, home appliances service goods have become gifts, promotional products, become the eyes of many families and users "should be free things."

This is not only the "sad" of many home appliance service providers in the market, but also the "bad result" of the continuous internal competition of home appliance manufacturers, in the short term, the free trend of home appliance services

as a commodity will not end, may also be led by some head home appliance companies, and even a new round of spread and expansion momentum. For example, originally only the after-sales installation, commissioning, maintenance and other free content of household appliances, later will be expanded to the pre-sale design, construction, transformation and other free service content.

But all families and users are clear in their hearts: the so-called free, but "wool out of the sheep." Many home appliance manufacturers simply calculate the cost of free services into the price of goods, and some home appliance manufacturers take marketing expenses to make up for the cost of free services. However, this opaque and bundling operation strategy brings "secondary harm" to users, the market and the industry, which is continuous and obvious.

• First, for users, over the years, the arbitrary charges of various household appliance services on the market, as well as minor illness overhaul, disease-free repair and other situations emerge in endlessly. It is precisely because the normal income of household appliance service personnel caused by free services is squeezed, and they have to find ways to generate income;

• Second, for the industry, home appliance services used to be a fully commercialized market, but now they are reduced to supporting gifts in the home appliance industry, becoming free products in the eyes of many users, and there is no independent pricing power and no space for innovative service content and means; For a long time, the service content, service means and service value of home appliances have all fallen into a stagnant mud pit.

• Third, for the market, home appliance services and home appliance products are originally two wings of the industry that promote and promote each other, especially innovative service content and three-dimensional service system, which can empower products to bring more value and experience to users. The reality is that free services have further dragged down the value of household appliances, and even squeezed the meager operating profits of the products.

Surprisingly, the home appliance service industry is ushering in a new turning point. From the policy level, the formation of the "pan-home industry", as well as the construction and integration of the ecosystem has been fully opened, and the service has been placed high hopes and carries more commercial value and innovation momentum; From the market level, it is the arrival of the "user era", forcing home appliances, home and home improvement must be fully pulled through, and service is the only link and means; From the perspective of competition, the innovation of home appliances as hardware products has approached the "ceiling", and only through the innovation and empowerment of soft power such as service and content can more value be creatd.

Specific to the home appliance manufacturers currently feel the most profound link, that is, many "reinstallation" home appliance goods "old for new" market activation, the service content of home appliance services, service means, and response speed have put forward higher requirements, many home appliance manufacturers launched "3 hours new kitchen", it is not changed kitchen appliances also need to change the cabinet.

At the same time, many home appliance manufacturers launched home appliances "send new demolition" marketing activities, left a strong home appliance service system, simply can not land, new home appliances sent to the door to remove the old home appliances, this is not the traditional sense of installation and other after-sales service, but also need to test the transportation capacity of home appliance service providers, warehousing capacity, and waste appliances recycling resources pull through capacity.

In addition, with more and more home appliance manufacturers to promote the entry of goods to the front channel, home appliances driven by home improvement companies, integration with the home, as well as scene customization, home appliance service personnel in hydropower transformation capabilities, but also need to have carpentry and other skills, these new requirements will give home appliance services greater commercial value.

It can be seen that in the tide of free home appliance services, more and more families and users have more and more demand for home appliance services, and the content and means of home appliance services are increasingly demanding. This is not only a challenge for home appliance manufacturers, but also an opportunity for home appliance service providers to turn over. Just look at the new journey of business starting from 2024, how the relevant manufacturers "turn the danger around" and start with the trend.