On March 14, at the 2024 China Home Appliances and Consumer Electronics Expo (hereinafter referred to as the AWE2024), which integrates the global scientific and technological trends and condenses leading products, Haier freezers launched the world's first two disruptive technologies, namely Wings Fresh Frozen and HCF Fresh Frozen Moisturizing, giving a new experience of frost-free, moisturizing and healthy "fresh frozen".

Haier Lingxian series frost-free horizontal cabinet, Haier cryogenic moisturizing vertical cabinet, Haier Lingxian series cryogenic moisturizing vertical cabinet, Haier vitality bar...... The home appliance circle saw at the scene: a series of products equipped with disruptive technology were unveiled AWE2024, showing not only a new height of family fresh and frozen quality, but also a comprehensive advancement of the industry from traditional "frozen" to professional "fresh frozen". While breaking the ceiling of family frozen fresh quality, Haier freezers also expand the family full-scene fresh storage solution, breaking the scene boundary of food freshness preservation and keeping users fresh at home.

0 frost and no air drying! 

Look at disruptive innovation on AWE

In recent years, the core focus of the freezer industry is undoubtedly "frost-free". Although frost-free technology has been maturely applied in vertical cabinets, it can be limited by the shape and refrigeration method of horizontal cabinets, and the ingredients can only be stored in stacks, and most of the horizontal cabinets on the market are only "frost reduction", which is difficult to completely eradicate frost.

At the same time, in the upgrading of freezer products, more exploration of cryogenic and low temperature, constant temperature and other directions, often ignore the impact of humidity on ingredients and the maintenance of nutrients, resulting in many ingredients "moisture drying" and "oxidation and discoloration", not only the taste of firewood when served to the table, but also the loss of nutrition.

The user's pain point is the foothold and starting point of scientific and technological innovation. In terms of AWE2024, Haier freezers provide targeted solutions with disruptive innovation: the original double-wing wind fresh freezing technology realizes "zero frost" in the field of horizontal cabinets; The original HCF fresh freeze moisturizing realizes "air cooling without air drying", and fully locks the taste, flavor and nutrition of the ingredients.

At the AWE2024 site, the home appliance circle felt the surprise brought by Haier's new freezer. For example, the industry's first generation of high-efficiency frost-free freezers released by Haier Freezer has become a new choice for the preservation of frozen ingredients: based on 88 national patents, Haier Lingxian series frost-free horizontal cabinets have original double-wing wind control fresh freezing technology, which reduces the number of defrosts to 0. At the same time, the shorter air supply distance increases the freezing capacity by nearly 40%, and the invisible air duct design releases more freezing space, setting a new benchmark for freezing in the industry.

Haier Cryogenic Moisturizing Vertical Cabinets and Haier Lingxian Series Cryogenic Moisturizing Vertical Cabinets equipped with HCF Fresh Moisturizing Technology solve the pain points of freezing and air-drying and dry firewood. It is reported that with the support of more than 60 national patents, HCF fresh frozen moisturizing technology changes the way of air circulation, so that the cold air no longer blows directly on the ingredients, coupled with the ecological plant film that can sensitize the humidity in the drawer at all times, the humidity of the drawer is freely balanced at 80%-90%, and the oxidation of meat is reduced by 40%.

AWE has witnessed the disruption of technology, as well as the iteration of user experience. The disruptive innovations of Haier freezers are the echoes of the upgrading of users' fresh storage needs, and promote the advancement of the freezer industry from traditional "frozen" to professional "fresh frozen".

Ingredients are kept fresh without borders! 

Expand the home full-scene fresh storage solution

If it is said that the advancement from "frozen" to "fresh frozen" breaks the ceiling of family freezing quality, then the layout of Haier's freezer family full-scene fresh storage solution breaks the scene boundary of food preservation. At the AWE2024 site, the home appliance circle experienced a new full-scene cold chain solution for the family: the fresh-keeping scene is not limited to a single kitchen space, but extends to the whole house space such as living room, dining room, and storage room.

Walking into different family scenarios, Haier freezers provide differentiated preservation services according to users' living habits. In the living room scene, the high-value Haier Yuanqi Bar not only stores sparkling water, cold beer, and fresh strawberries that young people like, but also water lotions and masks necessary for evening skin care; In the pantry scene, the Haier Lingxian series frost-free horizontal cabinet has been fresh and frozen for a long time, and the ingredients that the family loves to eat have been frozen for a long time, no matter when the cabinet door is opened, it is a frost-free scene, and the stored seafood and meat are still clean and free of ice residue, and will not stick when taking it.

On the one hand, the continuous subversion of science and technology, and on the other hand, the continuous expansion of scenarios, Haier freezers lead the future direction of the industry, and win the hearts of users. Zhongyikang data shows that in 2023, the annual share of Haier refrigerators will rise to 51.2%, ranking TOP1 in the industry with more than half of the share. In the global market, Euromonitor International data shows that in 2023, Haier refrigerated cabinets will rank first in the global brand retail volume and for the 13th consecutive time in the world.

Using scientific and technological innovation to collide with user needs, Haier freezers bring healthier, more nutritious and fresher home fresh freezing solutions. For the industry, this round of disruptive technological changes will undoubtedly bring new growth momentum to the industry. For itself, this series of new achievements has consolidated the cornerstone of Haier's long-term leadership of refrigerated containers and will help it open up more room for growth.