"Made in China" Is Favored by The Latin American Market

01

Exhibits at CES São Paulo include information and communication products, home appliances and more. This year's exhibition also set up special exhibition areas such as warehousing and logistics exhibition area, e-commerce exhibition area, virtual currency exhibition area, etc., covering the production, trading, transportation and other aspects of consumer electronic products, while showing new products to consumers, and providing related services for manufacturers and retailers. At the exhibition, slogans such as "Internet of Everything" and "Increasingly Important Connection" can be seen everywhere.

The small gray house in the exhibition hall simulates the kitchen, bedroom, living room and other home scenes, attracting many visitors to come and experience. This is a special "smart home" exhibition area specially set up for this exhibition. According to the on-site staff, the experiencer can remotely operate a variety of smart home products, including air conditioners and lamps, and adjust the room temperature and lighting in advance.

The concept of smart home is gradually gaining popularity all over the world. Market research firm International Data Corporation predicts that the global smart home device market shipments will continue to grow at a compound annual growth rate of 6.2% in the next few years. According to the Brazil Association of Housing and Building Automation, the country's consumption of smart home connected devices is expected to increase by 20% year-on-year this year.

POSITIVA is a Brazil company that provides smart home solutions. The company's main products are lamps, wireless routers, plugs, smart locks and other small electrical appliances, and the product design is convenient for consumers to install and control by themselves. Currently, the company's mobile application control terminal has more than 1 million users in Brazil. José · Tobias, head of the company, said: "Our goal is to allow people to truly experience the benefits that connected products bring to everyday life. ”

TCL's new generation of smart screen TVs has highly clear picture quality, and the immersive experience of the large screen has attracted many visitors. TCL's smart screen is also a home entertainment terminal and intelligent terminal center, through artificial intelligence technology, it can be connected with home smart devices including air conditioners, stereos, refrigerators, washing machines, etc., to create a complete set of smart life, and the use of energy-saving technology can also reduce carbon emissions. Chen Lei, marketing director of TCL Brazil, said that at the beginning of TCL's entry into the Brazil market, it carried out in-depth cooperation with many local media groups, and many applications can be implanted in TVs to help users achieve one-click direct access.

02

At this exhibition, many exhibitors and enterprises will integrate the concept of environmental protection into technological innovation, pay more attention to the impact of waste electronic products on the environment, and "turn waste into treasure" through recycling, so as to achieve economic benefits while reducing environmental hazards.

In front of the stand of the Brazil non-profit organization "Green Electronics", there were several iconic green recycling bins. The organization was founded in 2016 by the Brazil Association of Electrical and Electronic Industries, with the main goal of creating a recycling system for waste electronics and batteries. Staff member Priscilla · Dinoa told reporters that these recycling bins are distributed throughout Brazil, from small batteries to large microwave ovens, which can be sorted and recycled.

The Brazil Association for the Recycling of Electronics and Household Appliances also set up a special booth. Currently, the association manages more than 4,100 recycling points in Brazil. "The purpose of participating in the exhibition is to highlight to many exhibitors and consumers the importance of harmless treatment of electronic products to the environment." Helen Brito, the association's institutional relations manager, said visitors could get a clearer picture ·of how to dispose of waste electronics through the booth.

Guzzini, a kitchen appliance brand from Italy, focuses on the recycling of plastic materials. The bowls and cups in the company's booth area are made from waste plastic bottles, and each container is marked with the number of plastic bottles used, for example, a bowl with a capacity of 1.5 liters uses 26.8 plastic bottles. Marcia · Santos, the company's commercial manager for Brazil, said that the company's purpose is to "live for nature", mainly through the whole process of plastic materials from recycling to manufacturing, to achieve sustainable development goals.

The outdoor power supply products of the Chinese enterprise Pinsheng are favored by visitors. The super fast charging outdoor power station on display not only supports 100W fast charging, but also can be connected to solar panels to store electricity to provide continuous power for outdoor scenes. Zhang Ruisheng, manager of Pinson's foreign trade department, said that Brazil is a big agricultural country, and Pinsheng's photovoltaic panels and mobile power supplies designed for drones will continue to help the development of green agriculture and high-tech agriculture in Brazil.

03

TCL is one of the largest exhibitors at this exhibition, and its innovative products such as intelligent fresh air air conditioner with ventilation function and healthy refrigerator with door ice making function are on display. According to reports, the sales of TCL TV products in Brazil in the first five months of this year increased by 13% year-on-year, with a market share of more than 17.5%, ranking among the top three in Brazil's market share. Philip · Fay, vice president of TCL Brazil, said that the brand's international vision, advanced home appliance technology, and perfect supply chain advantages have jointly achieved its outstanding performance.

In front of Konka's booth, a movable display with a base attracted many visitors to touch the experience. This innovative product that combines the functions of a tablet and a TV is called "Mobile Genie". Liao Zhike, general manager of Konka Group's overseas marketing center, said that Konka began to explore the Brazil market last year, "the high-end and large-size TV process in Brazil and even the entire Latin American market is developing rapidly, which will bring great opportunities to Chinese manufacturers."

At the booth of the Chinese company Lake Electric, samples such as vacuum cleaners were placed. Guan Yan, director of the cross-border e-commerce department of Lake Electric, said that in recent years, China's home appliances have been updated very quickly and are leading the global development trend. From the initial OEM production to the current independent brand research and development, the company is realizing the transformation from "manufacturing" to "intelligent manufacturing".

"China's products continue to develop and progress, ensuring quality while achieving technological innovation and functional iteration, leading the development trend of many industries." In an interview with this reporter, Jorge ·Nascimento, executive president of the Brazil National Electronic Products Manufacturers Association, said that Chinese enterprises have deeply cultivated the Brazil market with innovative products, brought advanced technology and experience to the local area, and effectively promoted the development of the industry. "In the future, Pakistan and China can continue to deepen trade cooperation and technological exchanges to achieve long-term mutual benefit and win-win results."

Many of the local brands in Brazil also have eco-friendly products made in China. HANDZ is a manufacturer of digital products and accessories, and the wireless charging pads, data cables, wireless headphones, audio and other products in the exhibition hall are made of environmentally friendly materials, and are all produced in the production base in China. The company's founder, Andrea · Rodrigo, said: "China is developing rapidly in terms of environmentally friendly materials, and Chinese partners can be trusted. ”