"6 Constant Climate Stations" that combine air conditioning and fresh air functions, "BetteRRRy", a cloud analysis service that manages battery assets and extends life, and a combined cooling, heating and power project using 5kW pure hydrogen fuel cells...... As a "full-time student" at the Expo, Panasonic brings a lot of "black technology" for the first time every year.

On the big stage of the Expo, Panasonic's new products and technologies have gained great exposure opportunities. Tetsuro Honma, Global Vice President of Panasonic Holdings Co., Ltd. and General Representative of the Group for Northeast Asia in China, said that Panasonic defines the CIIE as a "global strategic exhibition", which brings many innovative products and technological achievements every year and releases the group's strategy in China.

Showcase the latest products and

 accelerate the implementation of results

Since the second CIIE in 2019, participation in the CIIE has become a fixed schedule that Tetsuro Honma has never been absent from, and every time he will interact with the audience at Panasonic's booth and demonstrate its products and services.

"For foreign companies, the CIIE is a good stage for us to showcase our latest products and solutions to China." Tetsuro Honma said that by presenting the latest high-tech products and concepts to Chinese consumers through the Expo, the results can be accelerated and market feedback can be obtained.

Participating in the Expo, Panasonic gained more than business exposure. Over the past 7 years, Panasonic has continued to expand its circle of friends, and signed a number of memorandums of cooperation with many partners at the exhibition site, including as many as 15 cooperation agreements signed at the 6th CIIE alone.

As a Japanese company with a long history, Panasonic has a wide range of recognition in the Chinese market. Since its association with China in 1978, Panasonic has developed from the initial CRT and home appliance business to the three key businesses of healthy and intelligent living space, new energy auto parts and intelligent manufacturing, all of which are closely connected to China's economy and society.

In 2019, the Panasonic Group established the China Northeast Asia Company, a regional operating company that combines business and regional management functions. This year, Panasonic put forward for the first time at the CIIE the strategy of building the "No.1 Healthy Elderly Care" brand business, and promoted the construction of the first senior care community in China - Yada Panasonic Community.

At that time, Panasonic's hope to promote health care in China was just a concept. With the continuous holding of the CIIE, with more than 20 years of experience in elderly care in Japan, Panasonic's age-appropriate products and solutions have been welcomed by the government, enterprises and consumers. In 2022, the Yada Panasonic community was officially completed. Today, there are 35 such home appliance and housing integration projects in China.

Insight into market changes to 

keep up with the pace of China

Tetsuro Honma said that China is a big country in manufacturing, but also a big country in consumption, engineering and innovation. China has a huge domestic market demand, a complete industrial and supply chain, a strong ability to accept new technologies, and great economic development potential, which provides broad opportunities for foreign-funded enterprises to develop in China. For Panasonic, China is an important market to drive its overall performance.

From a global perspective, the Chinese market is undoubtedly unique. "For foreign companies, the appeal of the Chinese market lies not only in its size, but also in the willingness of consumers to accept new concepts and technologies.

"For foreign-funded companies like Panasonic, the CIIE is an excellent platform to learn about the latest developments and changes in the Chinese market." Through the Expo, we have improved our ability to quickly adapt to new technologies and market changes, so that Panasonic can keep up with the pace of the Chinese market and keep pace with China's development. Tetsuro Honma said.

From the full range of home appliances of the century-old enterprises in the first CIIE, to the later "health, pension", "clean" and "life and environment", to the 7th "Smart Life, Smart Society...... It is not difficult to find that the theme of Panasonic's display at the CIIE has been closely following China's market changes and consumption trends.

Tetsuro Honma said that the CIIE brings together excellent products and technologies from outstanding enterprises from all over the world, and is an important platform and window for the world to understand China and let China understand the world. "Through the CIIE, we deeply feel that China's door is opening wider and wider, and that the Chinese market is playing an increasingly important role in the world."

It is better to see than to hear, 

to create the future with openness

At the 6th CIIE, Yuki Kusumi, CEO of Panasonic Group, came to the new product release platform of the CIIE for the first time. He commented: "China's speed is the global speed, and China's cost is the global cost." Panasonic will also promote its global business at "China speed" and "China cost".

"China's door to opening up will become bigger and bigger, which is a great encouragement to Panasonic, which has been in China for more than 40 years." Tetsuro Honma revealed that in the past year, executives from almost all of Panasonic's business units have visited China to understand market trends and seek cooperation opportunities. Panasonic will also continue to showcase new products and announce new investment plans at the 7th CIIE to continue to create a future with China's economy.

"I also hope that more and more foreign executives will come to China to witness this ever-changing and innovative market and deepen their understanding of the Chinese market." Tetsuro Honma said.