Views: 0 Author: Site Editor Publish Time: 2024-10-23 Origin: Site
The second half of the battle for the water purification industry has been in full swing since 2024.
Among them, business management pays more attention to the hard power of products and user needs. User demand has shifted from focusing on price and concept to focusing on brand, quality and technology, triggering an all-round improvement in the industrial competition ecology from product satisfaction, demand insight to lifestyle leadership.
Affected by this, water purifiers have walked out of a round of contrarian growth in the home appliance market. Aowei cloud network data shows that in 2023, the retail sales and retail volume of the water purifier market will increase by 11% and 9% respectively, hitting a new high in recent years. In 2024, the steady upward trend of the water purifier market will continue, and the structural adjustment of products will accelerate significantly.
In the view of the home appliance circle, the recovery of the water purifier market benefits from consumption upgrades. Consumer demand has shifted from drinking water purification to comprehensive purification and upgrading of drinking and water, which has driven the expansion of water purification products and solutions. In addition, the progress of the industry is also driven by the continuous technology of leading companies represented by Angel. Through product iteration and brand innovation, more families can enjoy a new life of water purification empowered by technology.
Consumption upgrading has become one of the important engines of competition in the second half of the water purification industry. Since the beginning of this year, quality and scenario-based have driven more families to extend from "drinking and using clean water" to "drinking and using clean water", giving birth to the improvement of the whole category matrix such as water purifiers, drinking water purifiers, water dispensers, water softeners, and water purification equipment, so as to achieve full-scene coverage of household water purification.
According to the total data of Aowei Cloud Network, in the first half of 2024, the market retail sales of the above-mentioned water and household appliances will be 13.8 billion yuan, up 3% year-on-year, and the retail volume will be 12.74 million units, up 2% year-on-year. This data shows that the development of the water purification industry has entered a new stage driven by user demand from the popularization of product prices.
It is said that "the prophet of the plumbing duck in the spring river". The first to perceive this demand upgrade and achieve leadership is Angel. Through 37 years of in-depth layout and breadth expansion, Angel has not only established a world-leading R&D system within the enterprise, completed the complete coverage of "cutting-edge technology, platform technology, performance technology, intelligent electronic control technology, and category innovation", won more than 900 patented technologies, participated in and led the revision of 17 national and industry standards, and established joint laboratories with the National High-performance Medical Device Innovation Center and China Home Appliance Research Institute to demonstrate the strength of professional innovation. At the same time, in the external market, Angel is determined to be a strategic practitioner of "going out" with a global vision, bringing Angel's leading water purification technology to all over the world, and has obtained eight global authoritative certifications such as China CQC, United States UL, NSF, Canada CSA, France BV, United Kingdom ITS, Switzerland SGS and Germany TüV.
In 2024, Angel will once again lead the global water purification market, demonstrating the strength of "the world's leading water purification expert" through strategic upgrading, brand renewal and product iteration; Jointly released the Space Master series of whole-house water purification with Xiao Zhan, the global brand spokesperson, setting off an upgrade of family water purification from "safe" to "healthy", and extending the use of water purification from "direct drinking" to "drinking and washing", so as to fully meet the multi-functional and subdivided needs of the whole house, the whole kitchen and the whole bath.
At present, there are three core driving forces for the two-way upgrading of the water purification industry and consumption: one is the scientific and technological drive and professional strength of leading enterprises, the second is the continuous pursuit of family quality life, and the third is the national "trade-in" policy to help product sales. This is not only the starting point of the second half of the competition for the water purification industry, but also a turning point for the new pattern, new order and new development model of the water purification industry.
In the second half of the water purification industry, for all enterprises, the home appliance circle believes that it will face two battles: one is the system war, and the other is the protracted war. What we fight for is the comprehensive strength of the enterprise and the sustainable competitiveness of the accumulation. But the final battle will be between a handful of leading companies such as Angel.
In 2014, Angel took the lead in launching the end of long-term water purification products, opening the era of water purification industry 1.0, accelerating the popularization process of household water purification in China, laying a leading position in the industry in one fell swoop, and also determined the development logic driven by "technological innovation" to consolidate Angel's leading edge in science and technology.
By 2019, with the innovative breakthrough of the A7 series split design, Angel not only opened the era of large water volume 2.0 in the whole kitchen, realized the comprehensive upgrade of household water purification "from existing to excellent", and evolved scientific and technological strength into the competitiveness of leading quality life; At the same time, accelerate the development of the water purification industry and promote the deep integration of product research and development with user needs.
Entering 2024, Angel will launch the epoch-making space master series, officially opening the era of whole-house water purification 3.0, which not only leads the entire industry in multi-dimensional system changes such as technology, brand and product, realizes the transformation of the water purification industry from a single product to a whole-house solution, but also leads the development of whole-house water purification to miniaturization. With the characteristics of "small size, big energy", Angel Space Master series whole house water purification can be flexibly installed and adapted to a variety of spaces, which solves the pain points of users with high installation threshold and large floor space of the whole house water purification system, and has obtained the world record certification of "the smallest whole house water purification system in size" issued by WRCA.
In 2023 alone, Angel won 9 Global Invention Awards, including 3 Grand Prizes at the Geneva International Exhibition of Inventions and 6 Asian International Innovation and Invention Awards; In 2024, it will win 4 awards at the United States Silicon Valley International Invention Exhibition. At the same time, it has also won the reputation of water purification technology and innovative products at international authoritative exhibitions such as the 2023 Netherlands Amsterdam International Water Treatment Exhibition and the 2024 United States CES.
It can be said that behind every product iteration of Angel, it is based on strong technological innovation strength and in-depth insight into the constantly upgrading needs of users, which ultimately not only leads the development of the industry, but also drives breakthroughs in the way of clean drinking water and quality of life.
In the first half of the battle of the water purification industry, it was mainly product-centric, pursuing large-scale expansion and market-oriented promotion, and seeking a breakthrough in the market from scratch; The second half of the battle of the water purification industry is user-centric, pursuing the iteration of quality life driven by science and technology, and gaining insight into the upgrading and leading of users' water purification lifestyles in different scenarios of families.
The Angel Space Master series of whole-house water purification, which detonated the market when it was launched this year, brings users a new experience of whole-house water purification of "washing, rinsing, and drinking". The M7 Home Pro 800 is the first dragon whale dual-effect water purification system, bringing "large water volume in the whole house, no attenuation for 8 years"; With high-flow pure heat technology, the hot water flow rate is as high as 2L/min, which is 5 times faster than the traditional hot water flow; The design of multiple levels of water temperature can be adjusted, allowing users to easily cope with a variety of water scenarios such as tea, milk, and coffee.
The whole house Mini water softener uses the original dual-drive efficiency softening system to achieve double softening of water quality, meeting a variety of daily needs such as skin care, shampoo and bath, and clothes softening.
Improving experience, ensuring health, and meeting the needs of multiple scenarios are becoming the main vein of the butterfly development of the water purification market, and it is also the vane of consumer trust and recognition. GfK Zhongyikang estimates that in the offline market share of the water purification industry this year, Angel Space Master series whole-house large-volume water purifier M7 Home 800 and whole-house Mini water softener ranked the top two respectively in April and May; According to the data of June and July, the whole house Mini water softener continued to rank first in the sales volume of the water softener single product industry. Angel Space Master has become one of the "leader" products leading this round of water purification upgrades.
With the acceleration of innovation drive in the water purification industry and the upgrading of the concept of household water purification consumption, especially under the leadership of leading enterprises such as Angel, the upward space of the entire industry has been opened: market competition has shifted from a single product to a full-scene water purification solution, realizing a leap forward from product to system solution customization; The business operation has also leapfrogged from insight into user needs to leading the concept of life and creating a quality lifestyle.
